Showbiz Management Advisors, LLC

(602) 708-4981
The
Right Way To Do Hollywood Accounting!
SEC
EXEMPTIONS
Note from Jeffrey : Raising
equity for a movie must be reviewed in conjunction with both federal and state
SEC laws. Due to the high risk of failure in movie production, we suggest you
read this section thoroughly and provide a copy to your potential investor. When
in doubt, disclose.
Preferred Notes and Profit Participation Versus Equity
Financing for small companies is always a challenge. Among the many
dilemmas faced by entrepreneurs is the prospect of allocating equity to
investors. With a brand new baby business, many feel their only choice is
to throw the baby with the bath water out to whomever will give them
money. This often means disproportionate partnership interests being given
to relatively small investors. Worse still, the entrepreneur has not
planned for the future, resulting in a "crowding" out of potential future
investors.
It is here that the entrepreneur must distinguish between "equity" and
"profit participation."
When an investor is given
equity, for better or for worse, that investor has rights that only
someone with an ownership stake can get.
For example, they may get
voting rights at one end of the spectrum, or full blown managerial rights
at the other end. This can be a very difficult scenario, especially for
the entrepreneur who gave multiple small investors such rights. Consider
the difficulty encountered with dealing with such investors if the company
needs emergency cash infusions, or worse, the company needs to fold.
Instead of giving away partnership interests which entail equity or actual
ownership, an entrepreneur may consider extending preferred notes to such
small investors. With a
preferred note, the entrepreneur can give an investor a return on his
investment in the form of interest, without making them a partner.
Moreover, since the note is preferred, you can give the investor a modicum
of security by agreeing to subordinate other debts to theirs. Secondly,
the note purchase agreement can provide the investor with a profit
participation as opposed to equity. This essentially means that if the
company makes money, the investor will get some percentage of that. On the
other hand, that's the extent of the investor's right--they do not get any
managerial rights or percentage of any losses.
Your company's securities
offering may qualify for one of several exemptions from the registration
requirements. The most common exemptions are listed below. You must remember,
however, that all securities transactions, even exempt transactions, are subject
to the antifraud provisions of the federal securities laws. This means that you
and your company will be responsible for false or misleading statements, whether
oral or written. The government enforces the federal securities laws through
criminal, civil and administrative proceedings. Some enforcement proceedings are
brought through private law suits.
Also, if all conditions of the
exemptions are not met, purchasers may be able to obtain refunds of their
purchase price. In
addition, offerings that are exempt from provisions of the federal securities
laws may still be subject to the notice and filing obligations of various state
laws. Make sure you check with the appropriate state securities administrator
before proceeding with your offering.
Intrastate Offering
Exemption
Section 3(a)(11) of the
Securities Act is generally known as the "intrastate
offering exemption." This exemption facilitates the
financing of local business operations. To qualify
for the intrastate offering exemption, your company must:
- be incorporated in the state
where it is offering the securities;
- carry out a significant
amount of its business in that state; and
- make offers and sales only
to residents of that state.
There is no fixed limit on the
size of the offering or the number of purchasers.
Your company must determine the residence of each purchaser. If any of the
securities are offered or sold to even one out-of-state person, the exemption
may be lost. Without the exemption, the company could be in violation of the
Securities Act registration requirements. If a purchaser resells any of the
securities to a person who resides outside the state within a short period of
time after the company's offering is complete (the usual test is nine months),
the entire transaction, including the original sales, might violate the
Securities Act. Since secondary markets for these securities rarely develop,
companies often must sell securities in these offerings at a discount.
It will be difficult for
your company to rely on
the intrastate exemption
unless you know the purchasers and the sale is directly negotiated with them.
If your company holds some of its assets outside the state, or derives a
substantial portion of its revenues outside the state where it proposes to offer
its securities, it will probably have a difficult time qualifying for the
exemption.
You may follow Rule 147, a
"safe harbor" rule, to
ensure that you meet the requirements for this exemption. It is possible,
however, that transactions not meeting all requirements of Rule 147 may still
qualify for the exemption.
Private Offering Exemption
Section 4(2) of the Securities Act exempts from registration "transactions by an
issuer not involving any public offering." To qualify for this exemption, the
purchasers of the securities must:
- have enough knowledge
and experience in finance and business matters to evaluate the risks and
merits of the investment (the "sophisticated
investor"), or be able to bear the investment's
economic risk;
- have access to the type of
information normally provided in a prospectus; and
- agree not to resell or
distribute the securities to the public.
In addition, you may not use
any form of public solicitation or general advertising in connection with the
offering.
The precise limits of this
private offering exemption are uncertain. As the number of purchasers increases
and their relationship to the company and its management becomes more remote, it
is more difficult to show that the transaction qualifies for the exemption. You
should know that if you offer securities to even one person who does not meet
the necessary conditions, the entire offering may be in violation of the
Securities Act.
Rule 506, another "safe harbor"
rule, provides objective standards that you can rely on to meet the requirements
of this exemption. Rule 506 is a part of Regulation D.
Regulation A
Section 3(b) of the Securities Act authorizes the SEC to exempt from
registration small securities offerings.
By this authority, we created
Regulation A, an exemption for public offerings not exceeding $5 million in any
12-month period. If you choose to rely on this exemption, your company must file
an offering statement, consisting of a notification, offering circular, and
exhibits, with the SEC for review.
Regulation A offerings share
many characteristics with registered offerings. For example, you must provide
purchasers with an offering circular that is similar in content to a prospectus.
Like registered offerings, the securities can be offered publicly and are not
"restricted," meaning they are freely tradeable in the secondary market after
the offering. The principal advantages of Regulation A offerings, as opposed to
full registration, are:
- The financial statements are
simpler and don't need to be audited;
- There are no Exchange Act
reporting obligations after the offering unless the company has more than $10
million in total assets and more than 500 shareholders;
- Companies may choose among
three formats to prepare the offering circular, one of which is a simplified
question-and-answer document; and
- You may "test the waters" to
determine if there is adequate interest in your securities before going
through the expense of filing with the SEC.
All types of companies which do
not report under the Exchange Act may use Regulation A, except "blank check"
companies, those with an unspecified business, and investment companies
registered or required to be registered under the Investment Company Act of
1940. In most cases,
shareholders may use Regulation A to resell up to $1.5 million of securities.
If you "test the waters," you
can use general solicitation and advertising prior to filing an offering
statement with the SEC, giving you the advantage of determining whether there is
enough market interest in your securities before you incur the full range of
legal, accounting, and other costs associated with filing an offering statement.
You may not, however, solicit or accept money until the SEC staff completes its
review of the filed offering statement and you deliver prescribed offering
materials to investors.
Regulation D
Regulation D establishes the following exemptions from Securities Act
registration:
- Rule 504.
Rule 504 provides an exemption for the offer and
sale of up to $1,000,000 of securities in a 12-month period.
Your company may use this exemption so long as it is not a
blank check company and is not subject to Exchange
Act reporting requirements. Like the other
Regulation D exemptions, in general you may not use public solicitation or
advertising to market the securities and purchasers receive "restricted"
securities, meaning that they may not sell the securities without registration
or an applicable exemption. However, you can use
this exemption for a public offering of your securities and investors will
receive freely tradable securities under the following circumstances:
- You register the offering
exclusively in one or more states that require a publicly filed registration
statement and delivery of a substantive disclosure document to investors;
- You register and sell in a
state that requires registration and disclosure delivery and also sell in a
state without those requirements, so long as you deliver the disclosure
documents mandated by the state in which you registered to all purchasers;
or,
- You sell exclusively
according to state law exemptions that permit general solicitation and
advertising, so long as you sell only to "accredited investors," a term we
describe in more detail below in connection with Rule 505 and Rule 506
offerings.
Even if you make a private
sale where there are no specific disclosure delivery requirements, you should
take care to provide sufficient information to investors to avoid violating
the antifraud provisions of the securities laws. This means that any
information you provide to investors must be free from false or misleading
statements. Similarly, you should not exclude any information if the omission
makes what you do provide investors false or misleading.
- Rule 505.
Rule 505 provides an exemption
for offers and sales of securities totaling up to $5 million in any 12-month
period.
Under this exemption, you may
sell to an unlimited number of "accredited investors" and up to 35 other
persons who do not need to satisfy the sophistication or wealth standards
associated with other exemptions.
Purchasers must buy for
investment only, and not for resale. The issued securities are "restricted."
Consequently, you must inform investors that they may not sell for at least a
year without registering the transaction.
You may not use general
solicitation or advertising to sell the securities.
An "accredited investor" is:
- a bank, insurance company,
registered investment company, business development company, or small
business investment company;
- an employee benefit
plan, within the meaning of the
Employee Retirement Income Security Act, if a
bank, insurance company, or registered investment adviser makes the
investment decisions, or if the plan has total assets in excess of $5
million;
- a charitable organization,
corporation or partnership with assets exceeding $5 million;
- a director, executive
officer, or general partner of the company selling the securities;
- a business in which all
the equity owners are accredited investors;
- a natural person with a
net worth of at least $1 million;
- a natural person with
income exceeding $200,000 in each of the two most recent years or joint
income with a spouse exceeding $300,000 for those years and a reasonable
expectation of the same income level in the current year; or
- a trust with assets of at
least $5 million, not formed to acquire the securities offered, and whose
purchases are directed by a sophisticated person.
It is up to you to decide
what information you give to accredited investors, so long as it does not
violate the antifraud prohibitions. But you must give non-accredited investors
disclosure documents that generally are the same as those used in registered
offerings. If you provide information to accredited investors, you must make
this information available to the non-accredited investors as well. You must
also be available to answer questions by prospective purchasers.
Here are some specifics about
the financial statement requirements applicable to this type of offering:
- Financial statements need
to be certified by an independent public accountant;
- If a company other than a
limited partnership cannot obtain audited financial statements without
unreasonable effort or expense, only the company's balance sheet, to be
dated within 120 days of the start of the offering, must be audited; and
- Limited partnerships
unable to obtain required financial statements without unreasonable effort
or expense may furnish audited financial statements prepared under the
federal income tax laws.
- Rule 506 As was
discussed earlier, Rule 506 is a "safe harbor" for the private offering
exemption. If your company satisfies the following standards, you can be
assured that you are within the Section 4(2) exemption:
- You can raise an unlimited
amount of capital;
- You cannot use general
solicitation or advertising to market the securities;
- You can sell securities to
an unlimited number of accredited investors (the same group we identified in
the Rule 505 discussion) and up to 35 other purchasers. Unlike Rule 505, all
non-accredited investors, either alone or with a purchaser representative,
must be sophisticated - that is, they must have sufficient knowledge and
experience in financial and business matters to make them capable of
evaluating the merits and risks of the prospective investment;
- It is up to you to decide
what information you give to accredited investors, so long as it does not
violate the antifraud prohibitions. But you must give non-accredited
investors disclosure documents that generally are the same as those used in
registered offerings. If you provide information to accredited investors,
you must make this information available to the non-accredited investors as
well;
- You must be available to
answer questions by prospective purchasers;
- Financial statement
requirements are the same as for Rule 505; and
- Purchasers receive
"restricted" securities. Consequently, purchasers may not freely trade the
securities in the secondary market after the offering.
- Accredited Investor
Exemption - Section 4(6) Section 4(6) of the Securities Act exempts from
registration offers and sales of securities to accredited investors when the
total offering price is less than $5 million.
The definition of accredited
investors is the same as that used in Regulation D. Like the exemptions in
Rule 505 and 506, this exemption does not permit any form of advertising or
public solicitation. There are no document delivery requirements. Of course,
all transactions are subject to the antifraud provisions of the securities
laws.
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MOVIE!